Job Duties:
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Specific Duties are as follows:
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Collaborate with local tourism organizations, travel agencies, and tour operators to promote products or services, maintaining relationships with media partners, agencies.
• Monitor market trends and competitor offerings in the tourism industry to identify opportunities for differentiation and improvement.
• Manage subordinate employees, prepare work schedules and assign duties to workers.
• Conduct market research and analysis to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Plan and execute multi-channel marketing campaigns, including digital marketing, social media advertising, email marketing, events, and more.
• Lead efforts to enhance customer engagement and loyalty through targeted marketing initiatives and customer relationship management (CRM) strategies.
• Stay updated on industry trends and emerging technologies, recommending innovative marketing approaches to stay ahead of the competition.
• Identify opportunities for partnerships, sponsorships, and collaborations to expand the company’s reach and visibility.
